Free Arts Project

Brief

We were presented with a 2016 financial report of the Free Arts Project in Los Angeles, Ca. and tasked with developing a presentation for the financial booklet. It had to include icons for each subject covered on the Free Arts Web page. The original identity was dated and didn’t represent the vibrancy of the program nor the people in it.

Old Identity
The Original Identity

After some research, I fell in love with the project and what the organization does for so many young lives.  I went a step further than was asked and developed a dandelion theme and branding to use for the booklet.

FA Identity
New Identity with Secondary and Tertiary Logotypes