This client wanted to refresh their business brand. They needed a clean primary design with an alternate icon for a more professional presentation. This business meets client needs in dynamic ways while exploring different pathways to success. The client wanted a logotype that reflected that reflected this professional journey.
While initially the first icon felt okay, it wasn’t quite hitting the traveling mark for the client. And honestly, it felt more speedy than say the path of a diverse traveler. Below is the early exploration of the ultimate traveler icon.